I went to the Washington Romance Writer’s retreat a little while back. It was a fabulous time, as always. At the retreat we have a table set up where authors can leave out promotional items. We also have goody bags to which authors and publishers donate.
The author table was filled with lovely bookmarks, cover flats and other gorgeous full-cover items. And the goody bag was chock full of the like.
I admired all of it, and for the first time since being published felt a little lame that I had nothing on the table. As a digital author, I’ve never seen the need for bookmarks. But still, it felt unprofessional not to have anything.
And so now that I have a new book coming out soon, I’m wondering what should I do to promote it? I have all the social media covered. And I plan on blogging etc.. but do I want to pay a printer to make something beautiful as a keepsake? I’m very very tempted. I’m not convinced they sell books though. I don’t think a pretty bookmark has ever made anyone buy a book, so is it the best traction for my limited marketing budget. I don’t know.
And so I throw the question out to you as readers. What works? Sample chapter booklets? Bookmarks? Postcards? Trading cards? Or is it more about having your cover out there and hoping the visual and author name stick in someone’s subconscious?